Phillip Minton M.D.

“Chocolate Bible” a Must for Chocolate Marketers

In chocolate on June 9, 2011 at 6:32 am

My new book on the health secrets of chocolate has been out as an eBook for 90 days and less than a week as a paperback. I am quite gratified that so many people both here in the USA and around the world are showing an interest in the book. I have done my best to produce a work that is voluminous enough to serve the needs of many types of readers – those who seek information for themselves, those seeking entertainment, and those who may wish to use the book as a marketing tool.

So far the majority of those who have expressed interest in the book are 1) chocolate connoisseurs, 2) chocolate manufacturers, and 3)those who market healthy chocolate products. I write this blog post for the latter, those who seek to spread the good word that chocolate can be very healthy and nutritious by marketing wholesome chocolate products.

At 390 pages, Chocolate Healthfood of the Gods covers a lot of territory. It is a highly authoritative source of information referenced to scientific and medical literature on a wide array of topics about healthy chocolate. For this reason, I like to think of the book as somewhat of a “chocolate bible” the definitive resource to knowledge about chocolate. It provides a source of very up-to-date, authoritative information on almost anything that might be asked of a chocolate marketer, except the details of their specific product. If a potential customer asks “Where did chocolate originate?’, a marketer with the book can give the answer. If asked “Is there anything to the rumors that chocolate is an aphrodisiac?”, or “Can I lower my blood pressure with it?”, or “How can I work it into my diet?”, or “How does it affect diabetes?”, or “How can I eat chocolate to lose weight?”, all the answers can be readily gleaned from the text. Even if the marketer needs to give a presentation, the book provides quips, quotes and “sound bite” sized bits of information in chapters specifically reserved for this type of information that can be used by the marketer.

Just as the missionary carries “The Good Book” into the mission field, marketers can carry a copy of Chocolate, Healthfood of the Gods with them as they make their rounds to market their chocolate products.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: